Enterprise (B2B and B2E) vs. Consumer mobile applications

Technology and market forces are the two important factors that drive enterprise mobility. With enterprise mobility focusing on front-user interfacing apps, many brands have switched on from traditional emailing to addressing the end user’s mobility needs with persona-based mobility solutions.

With multiple mobile personas for enterprises to handle, enterprises have a gargantuan task of crafting mobile strategies and applications for different platforms and programming languages.  44% of U.S. enterprises are mainly focused on building mobile applications for native devices (e.g., iOS, Android, Microsoft), and 39% that are focused on mobile web development.

To address the mobility needs of each persona, enterprises need to understand the various user profiles and their relationships and behaviors w.r.t different business processes (like talent management, sales, delivery, etc.) and subsets. There is a huge difference in developing and deploying mobile capabilities for enterprise-based and consumer-based relationships.

 

 

 

 

 

Enterprise Mobile Applications

• Not commonly found in app stores; most enterprises get their own apps built
• Built to run on all platforms -Android, iOS, Windows, and BlackBerry
• Utilitarian; simplify the business processes
• Loaded with ultimate security features (passwords, encryption/decryption, MDM)
• Native or cross platform (facilitating BYOD) compatible mobile apps
• Focus on boosting employee collaboration and productivity, targeted marketing
• g., CRM apps, marketing and analytic apps, sales force automation, collaboration apps, technical computing apps, payroll apps, etc.

Consumer Mobile Applications

• Easily available in app stores
• Built to run on all platforms -Android, iOS, Windows, and BlackBerry
• Packed with emotional designs to attract customers
• Loaded with generic functions and data
• Standalone app or integrated to a backend
• g., Social-based applications, combined mobility applications, geo-mapping services, edutainment apps, mobile wallet, etc.

Welcome Mobile Device Management: Fortified Security Processes in Place

As our on-the-go, internet-dependent lifestyles become more technologically advanced with each passing day, the vulnerability to mobile threats, especially the enterprise mobile device security threats, is on the increase.

Mobile Revolution

With the wireless mobile technology getting hugely exploited by the enterprises, the immediate need to shield our mobile devices becomes paramount. The management and protection of multiple mobile devices in corporate environment has surfaced as a gargantuan challenge. The situation gets magnified with the everyday launch of more and more sophisticated mobile devices in the key Indian market sector.

As per Forrester Research report, consumerization of IT or the bring-your-own-devices (BYODs) phenomenon fueled by tablets & employee-owned devices are debilitating Infrastructure & Operations (I&O) professionals’ existing mobile strategies, tools and people.This leads to 180-degree turn in expectations from IT security operations, which marks an increased importance to be placed on the adoption of new tools and technologies to support multiple mobile applications, platforms, operating systems and architectures.

Mobile Device Management – Now a part of security and defense mechanism strategies of most enterprises

Today, most enterprises are toiling hard to redefine their security and defense mechanisms so as to zealously guard the integrity and smallest details of corporate data across a broad range ofmobile devices, form factors and platforms like iPhones, tablets, Android and Windows devices.

However, coming up with an effective and efficient enterprise mobile device management (MDM) strategy is not a cakewalk. There are some enormous challenges that come into the picture. Let us take a tour.

• The gigantic challenge of monitoring the varyingly distributed mobile workforce
• Towering cost and dearth of time to manage full mobile life cycle and deploy an on-premise solution
• Absolute controlled usage of mobile applications for maintaining corporate security and compliance
• The multifarious task of installing and updating corporate applications remotely.
• And many more!

How to combat these seemingly super-colossal challenges?

Well, it’s imperative for organizations to choose Mobile Device Management (MDM) software well-tailored to suit their business needs. A good MDM solution enables the enterprise to protect, track and support corporate mobile devices across varied mobile operators and platforms.

While the market is mushroomed with ample MDM solutions, a thoughtful analysis can empower the organization with the apt MDM solutions that encompasses all features to address their present and future corporate security needs.

It’s time to sit back and enjoy foolproof enterprise security and compliance with a good Enterprise Mobile Device Management (MDM) solution.

Get Introduced to Next-Gen Talent Hunt: Mobile Recruiting

Next-generation talen hunt tool

Your mobile is now not just a communication piece. It has shrunken the world inside your pocket. It has evolved into ‘entertainment device’ and most recently into a ‘recruitment device’.

For the last few years, the HR corner was abuzz with social media recruitment technique. The latest entrant into the realm of head hunting but yet to carve a niche for itself is—mobile recruiting.

Most of the head hunters around the globe are in dearth of the knowledge of the latest trend—the way job seekers use their mobile phones. This leads to their seemingly rapt ignorance about the ways they can use these interactive mobile technologies to get access to the best talent available in the industry.

Mobile recruiting: Talent On the Go!!

Only a handful of businesses like Hewitt Associates and at&t have stepped into this domain, and use technologies like applications and mobile sites to hire top talent. But this new recruitment method is yet to enter the mainstream.

In my opinion, mobile recruiting has the potential to give a much needed overhaul to the traditional model of recruiting talent, used by companies until now. I recommend it strongly. In fact, it should be included as an important component of every organization’s recruiting strategy.

Mobile recruitment: Cool recruitment method

For those of you my readers, who are not aware as to what mobile recruiting is, it’s a way to reach out to potential job seekers on their mobile devices.

Let me unravel for you the benefits of using mobile technologies for accessing new talent.

Mobile is immediate, private and convenient. Agreed? So, what easier way to contact them than the most commonly used device by job seekers.

You can use mobile recruiting in two different ways. Let’s see HOW.

Mobile recruiting boosts employee recruiting process

You can get started with using mobile or your hand-held device as a medium to entice and engage the potential talent. You can deploy the channels of text messaging for sending job alerts, QR codes etc. However, what needs to be ensured here is that the relevant content reaches the qualified target audiences only.

Mobile recruiting: Yet to enter the mainstream recruitment arena

There’s another way in which mobile recruiting can be used by recruiters. The employers can use this for putting in synergy the management of work and productivity levels. This encompasses finding, sorting out, organizing and processing resumes of candidates or entering an ATS from mobile devices.

If you’re a iPhone user, you can use some of the COOL iPhone apps for mobile recruiting like LinkedIn upgraded app, The Interviewer, AutoSearch mobile app, Tweetie 2 etc.

So what are you waiting for? For next set of job openings at your office, resort to this stylish recruitment method—Mobile recruiting.

Why Should You Buy a Smartphone? Indeed, the finest invention ever!

Smartphones available on cheapest prices, Diwali Loot-Cheap Smartphones deals, etc. etc. etc.!!

Your eyes might be weary of seeing such advertisements in print, digital or electronic media. However, many of us still might not be acquainted well with our new friends in the telecom market.

Smartphones--the hottest growth category today

You might be contented with your regular feature phone like my folks, who are simply happy to receive and disconnect calls or who even go to the extent of ignoring SMSes thinking that any bulk-SMS sending company might have remembered them since they committed the sin of once registering with those websites. But now is the time to move ahead, and be a part of smartphones revolution.

Smartphones are really COOL, and you can also afford one without creating a hole in your pocket. Trust me on this one, friends.

Why I’ve bought a smartphone is a different story altogether. How could I see my fractious neighbor with whom I share such frosty relations flaunting her LG Optimus 3D smartphone? To tame her tantrums, I bought a superior one.

Anyways, let me focus back on the topic.

Well, I recommend smartphones or rather the newest “entertainment devices” to each one of you. I’m advocating these useful devices not because any manufacturer has hired me for the marketing of their smartphones, but owing to the varied captivating features of these mobile devices, the finest representatives of modern digital culture.

Let's make smartphones an integral part of our daily lives

You’d be astonished to know that though we currently have a mobile user population of over 890.2 million in India, smartphone user population accounts only for 1% of this i.e., 9—10 million users. Mobile phone usage is now no more limited to mere calling and messaging. These activities have been replaced with browsing and social networking. Kudos to Sir Steve Jobs for gifting us smartphones and changing the way we had been using our mobile devices!

What sets smartphones class apart from the feature phones are some distinguishing features. Let’s pick apart the corpse of feature phones, and see how smartphones are really smarter than these. Scalpel?

How smartphones hold opinion(s) about each other

Operating systems such as iOS, Android, Blackberry, Windows7 etc. manufactured primarily by Big Daddies like Apple, Google, Microsoft, etc. are available on a wide range of handsets. Whereas, the regular feature phone that you’ve been using until now is based on a language-specific OS. This implies that you have seamless access to a wide array of best-grade applications regardless of the handset you’re using if it has the same version of OS.

Smartphones--Multi-taking has never been so easy before!

Now, let me touch my favorite feature of smartphones—the magical world of applications. The eco-systems of smartphones offer haven for huge scores of apps across varied spaces like utility, social networking, news, entertainment, music, games etc. However, the feature phones are limited in their capacity to run different apps and dearth of processing potential.

If you’re a multi-tasker, then you’ve a reason to smile. Smartphones can eventually prove to be your best buddies in boosting your efficiency by helping you in multi-tasking. Music player, calculator, adrenaline-pumping games, camera, utility, social networking, navigation, emails, weather, dictionary, podcasting. What more can you ask for? However if you still wish to stick to feature phones, then it’s better you stay glued to the idea of attending one task at a time.

Gift from Sir Steve Jobs to all of us

Coming to an important aspect that cannot be overlooked when we draw comparisons between the two breeds of mobile devices—Software updates. Both operating system architects and handset manufacturers update the smartphones regularly, while feature phones seldom get these updates. So, you can keep enriching your smartphone with added functionalities.

Last but certainly not the least, the factor that attracts the eyeballs of all gadget geeks and common man, alike. That’s price. Today due to the emergence of group-buying websites in the picture, you can easily get access to many sophisticated smartphones like, Samsung Galaxy Y S5360, Spice Mi310 at much lower prices as compared to high-end feature phones.

Smartphone applications are now a massively used DIGITAL commodity

Now that I’m done with my duty to convince you to get introduced to the new space of entertainment right in your hand, what are you waiting for? Pad up to fly high in the sky of digitally charged entertainment sky studded with stars like Apple iPhone 4, Samsung Galaxy S II, HTC HD7 etc.