Enterprise Mobility: Is it a Winning Proposition in 2015?

For years, enterprise mobility was related to email, some flashy apps and corporate-issued devices. And during this phase, most organizations considered mobile as simply an extension of the desktop. But now with corporate mobility momentum picking up, companies are beginning to realize the potential of mobile more strategically by understanding varied business contexts and embracing a persona-guided approach. This evolved mobile approach addresses the needs of all user profiles effectively inside (better employee productivity) and outside (better customer engagement) the organization.

Let’s have a look at what Mary Meeker (also dubbed as the “Queen of the Net”) has to say about mobile internet usage. As per her recent predictions, mobile internet usage is picking up noticeably faster than desktop internet usage did and by 2015, “more users will connect to the internet over mobile devices than desktop PCs.” Businesses that will catch up on this trend will win, and those that overlook it will lose.

Mobility isn’t just an add-on capability; it’s much more than that. It encompasses apps, and devices, software platforms, architectures and databases. As an enterprise, you can’t continue with your piecemeal methodology for managing the mobile environment any longer. Since every persona (employees, customers and partners) represents a unique context, the mobility needs are diverse.

The IBM survey of 600 companies across 29 countries unravels an astonishing fact – only 50% of the companies (with more than $500 million in annual revenues) have comprehensive, strong mobile strategies in place to address the challenge of mobility implementation and leverage mobile opportunities fully. Enterprises, should, therefore start looking at mobility through a persona-centric lens and adopt a holistic mobile business model to drive high performance and gain competitive advantage.

Out with the Old

Mobile revolution has completely gripped the IT landscape and blended into nearly every aspect of your business. This ubiquity of smartphones, tablets and other mobile devices and consumerization of IT have urged enterprises to adapt to a dynamic environment in which they need to support employees, customers and partners – all with unique set of mobile requirements. Hence, it’s critical for organizations to incorporate all key drivers of mobility into their strategy to optimize the required business functions and applications.

Welcome Mobile Device Management: Fortified Security Processes in Place

As our on-the-go, internet-dependent lifestyles become more technologically advanced with each passing day, the vulnerability to mobile threats, especially the enterprise mobile device security threats, is on the increase.

Mobile Revolution

With the wireless mobile technology getting hugely exploited by the enterprises, the immediate need to shield our mobile devices becomes paramount. The management and protection of multiple mobile devices in corporate environment has surfaced as a gargantuan challenge. The situation gets magnified with the everyday launch of more and more sophisticated mobile devices in the key Indian market sector.

As per Forrester Research report, consumerization of IT or the bring-your-own-devices (BYODs) phenomenon fueled by tablets & employee-owned devices are debilitating Infrastructure & Operations (I&O) professionals’ existing mobile strategies, tools and people.This leads to 180-degree turn in expectations from IT security operations, which marks an increased importance to be placed on the adoption of new tools and technologies to support multiple mobile applications, platforms, operating systems and architectures.

Mobile Device Management – Now a part of security and defense mechanism strategies of most enterprises

Today, most enterprises are toiling hard to redefine their security and defense mechanisms so as to zealously guard the integrity and smallest details of corporate data across a broad range ofmobile devices, form factors and platforms like iPhones, tablets, Android and Windows devices.

However, coming up with an effective and efficient enterprise mobile device management (MDM) strategy is not a cakewalk. There are some enormous challenges that come into the picture. Let us take a tour.

• The gigantic challenge of monitoring the varyingly distributed mobile workforce
• Towering cost and dearth of time to manage full mobile life cycle and deploy an on-premise solution
• Absolute controlled usage of mobile applications for maintaining corporate security and compliance
• The multifarious task of installing and updating corporate applications remotely.
• And many more!

How to combat these seemingly super-colossal challenges?

Well, it’s imperative for organizations to choose Mobile Device Management (MDM) software well-tailored to suit their business needs. A good MDM solution enables the enterprise to protect, track and support corporate mobile devices across varied mobile operators and platforms.

While the market is mushroomed with ample MDM solutions, a thoughtful analysis can empower the organization with the apt MDM solutions that encompasses all features to address their present and future corporate security needs.

It’s time to sit back and enjoy foolproof enterprise security and compliance with a good Enterprise Mobile Device Management (MDM) solution.