Enterprise (B2B and B2E) vs. Consumer mobile applications

Technology and market forces are the two important factors that drive enterprise mobility. With enterprise mobility focusing on front-user interfacing apps, many brands have switched on from traditional emailing to addressing the end user’s mobility needs with persona-based mobility solutions.

With multiple mobile personas for enterprises to handle, enterprises have a gargantuan task of crafting mobile strategies and applications for different platforms and programming languages.  44% of U.S. enterprises are mainly focused on building mobile applications for native devices (e.g., iOS, Android, Microsoft), and 39% that are focused on mobile web development.

To address the mobility needs of each persona, enterprises need to understand the various user profiles and their relationships and behaviors w.r.t different business processes (like talent management, sales, delivery, etc.) and subsets. There is a huge difference in developing and deploying mobile capabilities for enterprise-based and consumer-based relationships.

Enterprise apps Vs. Consumer apps

 

 

 

 

 

Enterprise Mobile Applications

  • Not commonly found in app stores; most enterprises get their own apps built
  • Built to run on all platforms -Android, iOS, Windows, and BlackBerry
  • Utilitarian; simplify the business processes
  • Loaded with ultimate security features (passwords, encryption/decryption, MDM)
  • Native or cross platform (facilitating BYOD) compatible mobile apps
  • Focus on boosting employee collaboration and productivity, targeted marketing
  • g., CRM apps, marketing and analytic apps, sales force automation, collaboration apps, technical computing apps, payroll apps, etc.

Consumer Mobile Applications

  • Easily available in app stores
  • Built to run on all platforms -Android, iOS, Windows, and BlackBerry
  • Packed with emotional designs to attract customers
  • Loaded with generic functions and data
  • Standalone app or integrated to a backend
  • g., Social-based applications, combined mobility applications, geo-mapping services, edutainment apps, mobile wallet, etc.
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