Tag Archives: entertainment devices

Get Introduced to Next-Gen Talent Hunt: Mobile Recruiting

Next-generation talen hunt tool

Your mobile is now not just a communication piece. It has shrunken the world inside your pocket. It has evolved into ‘entertainment device’ and most recently into a recruitment device.

For the last few years, the HR corner was abuzz with social media recruitment technique. The latest entrant into the realm of head hunting but yet to carve a niche for itself is—mobile recruiting.

Most of the head hunters around the globe are in dearth of the knowledge of the latest trend—the way job seekers use their mobile phones. This leads to their seemingly rapt ignorance about the ways they can use these interactive mobile technologies to get access to the best talent available in the industry.

Mobile recruiting: Talent On the Go!!

Only a handful of businesses like Hewitt Associates and at&t have stepped into this domain, and use technologies like applications and mobile sites to hire top talent. But this new recruitment method is yet to enter the mainstream.

In my opinion, mobile recruiting has the potential to give a much needed overhaul to the traditional model of recruiting talent, used by companies until now. I recommend it strongly. In fact, it should be included as an important component of every organization’s recruiting strategy.

Mobile recruitment: Cool recruitment method

For those of you my readers, who are not aware as to what mobile recruiting is, it’s a way to reach out to potential job seekers on their mobile devices.

Let me unravel for you the benefits of using mobile technologies for accessing new talent.

Mobile is immediate, private and convenient. Agreed? So, what easier way to contact them than the most commonly used device by job seekers.

You can use mobile recruiting in two different ways. Let’s see HOW.

Mobile recruiting boosts employee recruiting process

You can get started with using mobile or your hand-held device as a medium to entice and engage the potential talent. You can deploy the channels of text messaging for sending job alerts, QR codes etc. However, what needs to be ensured here is that the relevant content reaches the qualified target audiences only.

Mobile recruiting: Yet to enter the mainstream recruitment arena

There’s another way in which mobile recruiting can be used by recruiters. The employers can use this for putting in synergy the management of work and productivity levels. This encompasses finding, sorting out, organizing and processing resumes of candidates or entering an ATS from mobile devices.

If you’re a iPhone user, you can use some of the COOL iPhone apps for mobile recruiting like LinkedIn upgraded app, The Interviewer, AutoSearch mobile app, Tweetie 2 etc.

So what are you waiting for? For next set of job openings at your office, resort to this stylish recruitment method—Mobile recruiting.


Mobile Gaming in 2011: What is it like?

“The further you get into technology, the further you go into gaming. That’s the general rule.”~Nick Johnson

Mobile games are the most downloaded app category across most application stores.

Only technology can cure technology addiction. Tablet use explosion and the smartphone Arena witnessing War of the Giants have overhauled the entire mobile device ecosystem. Every player in this domain is hunting for that “out-of-the-box approach” that may give it the power to control this game. And all this is built on the foundation of the fact that  we, the consumers, are addicted to gadgets, better to call them ‘entertainment devices.’

According to a research conducted by Ipsos/OTX on mobile consumers, consumers across the globe have developed intimate relationships with their mobile phones. Our mobile devices are now our new lovers!

Web surfing, social networking, mobile gaming & what not! Trust me on this one—social mobile gaming creates impulsive consumption. Who can miss out an opportunity to sit in his friend circle and play ‘Final Fantasy?’ The mobile web is mushroomed with thrilling games today.

Last year was indeed a fantastic one. Transition from the video gaming to social mobile gaming took us all by surprise, and was driven

Smartphones, new addiction for the current generation

by consumer behavior. Factors like users’ craving for multiplayer and social features, word-of-mouth being the key driver for game downloads etc. have anchored the feet of mobile gaming firmly in the market. All credit to the launch of latest Smartphones (iOS & Android), iPhones, GPS and other 3G-enabled mobile devices by companies like Sony, Nokia, Microsoft, Apple etc!

Now let us take a tour of how mobile gaming has fared in 2011 so far. The report Dataquest Insight: The Outlook for Mobile Gaming’ predicted that the mobile gaming market global revenues might hit $6.3 billion in 2011. As mobile gaming offers good value for money, no wonders there has been witnessed an exponential increase in social mobile gaming in the current year. Today, smartphone users spend over 30% more on media and entertainment content as compared to their peers.

As you all know Asia/Pacific is the biggest market for mobile gaming by virtue of greater mobile devices penetration rate, the revenues are likely to be $3.4 billion in next three years. And, the revenues are likely to be $862 million by the end of the current year. Similarly, the revenues are forecasted to hit the mark of $1.2 billion. As you and we participate to increase the mobile user base, the mobile business is expected to hit a CAGR of approximately 74% in next three years.

You must be viewing 3G mobile service advertisements on the television these days. Well, these services are expected to steer the growth of mobile gaming in the business. Next after the PC games would be these 3G services. As a result, there might be a dramatic increase in the number of 3G mobile handset sales, which can cross the mark of 16 million in 2011.

Well, let’s hope that the mobile gaming industry continues to boom and give us all the ultimate fun of playing exciting games on our mobiles!