Tag Archives: google

Are You a Victim to Common Blogging Mistakes?

Have you been nursing the silent ambition of donning the hat of a successful blogger?  Whoa. To position yourself in the blogging space, it’s important to know the golden tips to blogging. Think you’re done? Oh boy!  Knowing the tricks to ward off the danger of falling victim to most common blogging bloopers is even more important.

I wore the blogging jacket a few years ago. Today after half a decade, I make a shameless confession that I committed some big blogging mistakes. Fortunately, some real accomplished gentlemen, rather some paragons of generosity, flocked to my rescue and handed over those much needed blogging band-aids to me on time. Again, a big ‘Thank you’ to Mr. Pawan Aggarwal, my mentor in Online Blogging!

Don’t be guilty, if you are prone to blogging mistakes. There’s a whole blogging first-aid kit available, full of easy fixes. Here are a few tips. Follow them. Go, cross swords with millions of bloggers out there and rule the roost.

So, you’re your company’s blogger. All eyes are riveted on you that you’ll swirl your magic blogging wand. More website traffic, more leads in-flow, more conversions down the sales funnel. Whoops. Nothing happening? Are you doing one of these?

Are you publishing the blog on a free domain, different from your company’s main website? Eeek…Serious damning move! It hurts your search engine optimization and branding efforts. Search engines are hungry for fresh content. Every blog that your write creates a fresh web page for search spiders to crawl and index, and make get you the most coveted space on search engine results. So if you run a blog on a separate domain, then you’re actually depriving your corporate website of the SEO juice that you squeeze from your blog.

Quick fix: Bring your blog home. Integrate it with your corporate website, either on a subdomain or in the website’s folder. And, feed your website with the fresh SEO juice of your blog.

Are you lost in the humdrums of other inbound marketing initiatives and publishing your blogs infrequently? Trust me on this one – Frequency does matter! If you’re inconsistent in your blogging spree, you’re not moving a needle.

Easy Fix: Online blogging demands boatloads of resources, time and commitment. Deep research throws light on the fact that businesses that blog frequently benefit most in terms of generating leads. So here’s one trick pony to help you generate more traffic and leads – Upkeep your blog with utmost dedication. Publish frequently and consistently. Churn out as much fresh content as possible through your blogs. Charm your target audience with thought-provoking and unique blogs. More traffic, more leads, more sales!

Boy, you can’t afford to miss out on the next one!


Blogging Mistakes: Are you a victim or victor?

Are you blowing the trumpet about your product all the time? A big turn off for your readers! Company bloggers get deterred by criticism too often (even I used to be). Deadly targets, time running out, performance appraisals nearing. And next, you start vomiting out too much product-centric content on your blog in an attempt to spread maximum possible awareness about your brand in the market and resultant heavy web traffic and leads. Seriously, no thought leadership.

Quick fix:Remember, your target audience is hungry for relevant and remarkable content. If there exists a yawning gap between the desired content and fed content, then you will fail to accomplish your avowed blogging goals. Modify your editorial calendar and slate varied content topics to be published on the chosen days. Your readers wish to see you as a thought leader and  you keep feeding them with only your product-focused content. Abandon the blinkered approach of bragging about your product. This is a recipe to disaster. There should be no rumbles of discontentment for content in your readers. Seduce them with though-provoking content and drive them crazy until they feel hungry for your content.Write about your relevant industry’s best practices, trends, statistics, general topics of interest to your readers. Focus on educational content, non-product focused case studies. And lots more!

Are you only writing and not promoting your blog? Shhhhhhhhh..approach. You publish but don’t promote your content. By doing this, you’re actually deflating your readership and subscriber base. Social networks are the real home of your content.  If you do not curate or publish your content on social media sites, you are not letting your content shake hands with the other family members i.e., millions of registered users there. If they do not come to know about the existence of your content on the web, you’re robbing your blog of its potential.

Easy fix:Create your presence on major social media sites like Facebook, Twitter, Linkedin, Pinterest etc. Build your community there. Expand your reach. Finally, share your blog with them and make this social media sharing exercise an easy one. Convert your fans into powerful evangelists of your brand on these sites.

Are you overlooking your blog metrics? Don’t care to see if your blogging effort is paying you at all? Well, you’re ignoring some real valuable insights then. How are you going to convince your conniving BOSS about your blogging success? Apart from playing a key role in determining the next hike in the salary of a company blogger, blog analytics do matter when it comes to analyzing the topics that work and filtering them from the ones that don’t. More so, these insights help you to chalk out an effective blog content road map for the next quarter.

Quick fix: Keep a close watch on the performance of your blog. Monitor and measure the success of your blogging effort across different parameters. Key insights such as number of subscribers and comments, popular keywords, page views, social media shares, number of trackbacks and inbound links, number of leads tickling down the sales funnel and finally conversions – all these metrics do create waves.

Overfed with blogging mistakes and fixes? Well, it’s time for this blabbering tongue to stop. Hope these tips would help you sharpen your blogging razor and scale your effort to new heights of effectiveness.

Happy Blogging!!!


Censoring User Content on Social Networking Websites: Is It Justified?

Censor on social networking sites. What! Did you get startled on hearing this bit like me? Then I observed that I’m not the only one. This news piece has invoked almost all Indian users on sites like Facebook, LinkedIn, Twitter etc. How can I air such a prediction? Well, it’s the huge scores of status updates, tweets, blogs links etc. that are a mirror of general disgust expressed by millions of social media users to such an imprudent suggestion from an honorable minister of the Government of India.

Censoring User Content on Social Networking Websites

In fact, this kindles a thought in me. How far can this government go on committing blunders? Overlooking 2G scam, CWG scam, maddening price rise, sabotaging Ramdev’s protest and exercising all tyrannical methods to curb the voice, followed by putting down Anna Hazare’s anti-corruption movement and then attacks on Team Anna’s members..And the list continues.

Now, the biggest blunder of coming up with the daffy idea of censoring user content on social networking websites. Rather, sealing our lips or smashing our fundamental right of expression. I’m surprised that how could the so-called Gandhian minister, who at even the slightest of incitement starts blabbering the articles and clauses of our Constitution, forget to shuffle the page of ‘Fundamental Rights’ while he was cramming each page of Constitution with a magnifying glass in his hand.

Do some of our politicians plan to bereave us of our voice after food & electricity?

While this suggestion has been shunned from the scratch by Big Daddies (like Google, Facebook) on the web landscape, it has staged a big interrogation mark on the intelligence set up of the government leading the nation. It’s sick that on one hand, we shout about being the largest democratic nation of the world and then one of the most reputed ministers tables his insane idea  and whim of choking our necks so that we can’t voice our opinions in public on these  sites.

To add to this, he’s beating the drums hard that machine/technology-driven screening of user content be replaced with manual monitoring of pages for reproachful, provocative or derogatory content. I guess the so-called minister, who is in the habit of commenting on all technological innovations and discoveries and bask in the glory of possessing the most tech-savvy brain among all, who walk into the Parliament does not have an account on Facebook. Or even if he has, might not be able to be active there by virtue of his busy schedule. Because if he was really aware of the humongous user base of Facebook in India, he would not have voiced this silly suggestion.

Self-regulation: A preaching from many

The latest news that I saw this morning that Google has slammed the idea by commenting that they’re on a rigorous spree of screening the content. So, any expression that abides by the law won’t be removed just because it’s inflammatory. More so, it’s vague to decide what is or is not profane or derogatory.

It’s great to see such tepid response from all segments – social networking sites, business communities, individual users – to an inane idea of censoring user content on social networking websites.

War of Corporate Gullivers—Google Vs. Facebook #1

Can you afford to miss this front?

The two Industry social media titans are at war. Google had been ruling the Web seamlessly until Facebook stepped in. Now, they are known competitors; one trying endlessly to outshine the other. The tech-driven social war is now fully on!

The social sharing war is fully on.

The users, you and me, are warming up for a classic feud between these two Internet giants. If Google entered the group-buying domain with Google Offers, Facebook lagged no behind and entered the scenario with its Facebook Deals.

The epic battle does not stop here.

To shake the strongly anchored roots of Facebook in the social networking arena, Google launched its social networking site Google Plus in June, signing up more than 10 million users in the first two weeks. It’s interesting and surprising to note that Facebook took 852 days to get these many registered users. This seems like a real challenge to the gigantic vantage position of Facebook in the social networking space, I guess.

It's too early to say who will win this battle.

Google has already shown its prowess in the first 16 days to Facebook with such head huge start in the social networking arena. Facebook seems to be a bit startled and has even admitted to recruiting a renowned PR agency to circulate anti-Google stories in the media and Web.

In my opinion, Facebook has shown sheer immaturity in handling this neck-to neck competition. May be its executives are inefficient to handle such fierce social rivalry. This raises many questions about the competence and business maturity of the Facebook top management league. May be it’s growing too fast to be handled by it.

So is Facebook going to lose out this battle to Google? May be the comparative analysis of the features that I do later in this post helps you get a better view of the ongoing battle.

Competitive explosion of sign-ups & engagement

So what has made Google Plus win so many eye balls so soon? Its feature—Circles. You can use this feature to segregate your friends into different groups like family, friends, acquaintances etc. Now what’s the added advantage here? The in-built security benefit that facilitates you to share your posts selectively. Whereas on Facebook, you’re supposed to form a group and club all your friends together with same interests.

Now let’s talk about ‘Commenting’ on the two platforms. While on Facebook, you need to edit your Privacy settings to stop some of your friends from commenting on your posts, you’ve a smoother experience on Google Plus. Here, you can disable commenting for a specific post directly from your Stream. More so if you disable commenting on Facebook, it takes place for all your posts, whereas on Google Plus, you can do it for a specific post that you want.

Rapid evolution of Google+ has put a bee in Facebook bonnet.

Google Plus Sparks is definitely a feature that places Google above Facebook. It’s a unique way to stay abreast of all the latest information for the chosen topic. Facebook, however, is devoid of any such feature.

You may find me biased towards Google here but I find Facebook somewhat regulated by its incumbent technology approach, whereas Google is relatively more flexible in aligning its technology resources to the newer and unexplored zones.

This is my first post in the series of Google—Facebook war. I’m yet to say a lot more on this topic. So stay tuned for the post. II of the series.