Flurry of excitement about content curation in the online industry. Many B2B and B2C companies have queued up for spreading their reach through this digital channel. Only a few ones are able to hit the nail?
If you wish to play long innings on the online marketing landscape, you need to brush off your old marketing concepts. Throw away the thought that you’d publish some content on the Web, and there’d be a natural in-flow of trackbacks, social shares, inbound links, page views and all of that. Don’t give that amazed look if you observe some silent returns on your publishing exercise.
For a swashbuckling digital marketing reach, remember the golden rule – Create fresh, remarkable and relevant content. With all social media marketing platforms at your disposal, it’s all the more an easy task now, provided you know the way to do it right.
Here are some tips for you that can help you cut through the entire hullabaloo and make sure your content spreads naturally and effectively on the World Wide Web.
Avoid being overly experimental.
What’s that? Don’t tax yourself by fiddling too much with the approach every time you pen down your content. Analyze your past content trends and figure out some sweet content spots. Evaluate which types of content have fetched you the maximum number of likes, shares, comments and links. Now go for some serious, smart work. Try to replicate this success and create a fresh editorial calendar based on content analytics.
Ignite emotions. Shock your people (I mean your target audiences). Shoot content that delights, frightens or even annoys them. Do you know what content goes viral? That ignites strong emotional reactions in your readers. Why? It kindles some key emotions like sadness, happiness, wrath or even disgust in them. This steers social sharing and hence increases reach of your content on the Web. So, now is the time for you to consider creating some emotion-evoking content.
Hammer a captivating headline. Though a bit startling, social media referrals generate the most traffic for a website now. It’s the new SEO on board. The more is the social sharing of your content, more is the opportunity generated for you to get found online. How can you arrest the attention of your readers in the first place? An engaging headline would do the magic and lure your readers to click and spread your content in their networks. Now, what constitutes a good headline? A title that’s unique, relevant, thought-provoking, and contains some surprise value for your readers.
Love social media. In this inbound marketing age, you can’t overlook social media platforms and form a content strategy, devoid of these key elements. Marry your content with social media. Do remember to embellish your content with multi-media ingredients as these are rewarded greatly on such platforms in the form of shares and engagement.
Turn your blog into a social media marketing machine. Use your blog’s real estate to showcase your content and ask for feedback from your readers, which will eventually help you refine your product further. A fine-tuned product, tailored to target audiences’ expectations, has multiplied scope of recommendations and henceforth, virality. Don’t forget to incorporate social media sharing and blog subscription widgets on to your blog. Publish relevant and engaging posts and see the charm of social media sharing.
So let your target audience give a rousing reception to your content on the Web. Get started with spreading your great content naturally.