Tag Archives: digital entertainment

Buying Habits in the Consumer Tech Space: Men Vs. Women

You talk about the consumer tech space, and countless stories around the buying habits start doing the rounds. The stories get spicier when you compare the buying habits of men and women.

Women turning more tech-crazy species

Lots of speculations, lots of myths! It’s time to dispel those myths and debunk the stereotypes. The next statement might raise your eyebrows but the latest study highlights on the new side of the picture.

Women have developed a stronger affinity for technology than men. Shocking? But true! Tablets, smartphones and laptops form the top layer of the most popular consumer electronics. Guess what? Women are found to be more likely to buy these as compared to men.

The latest study conducted reveals this astonishing transformation in the buying habits in the consumer tech space.

Percentage preference towards technology: Men vs. Women

Technology item

Men

Women

Tablets

15%

18%

Laptops

14%

20%

Smartphones

20%

20%

Flat screen LCD TVs

19%

17%

The above statistics clearly reflect a paradigm shift in the technology purchase decisions; however, ease of use apparently seems to be the most important determinant in making such decisions.

Women are now more inclined towards latest gadgets. What’s more interesting about this piece of information is that after the purchase decision, a woman has been observed to be overly engrossed in exploring their devices and performing all digital media activities as compared to the male counterparts. On probing deeper into this, the most important reason for this shift is the natural, inherent communicative and interactive nature of the female species. So, this latest gizmo entertainment has further fueled this passion.

If you take a glance at the consumer electronics products sale of the last year, you’d find that 88% women purchased technology products, whereas only 83% men did so. Also, the latest online social and mobile gaming trends reflect women participating more than men.

Well, these changing trends certainly dispel the myth that women are technology-weak species. Do you agree?

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