The Differences Between Outbound Marketing and Inbound Marketing: In a Nutshell

ib

My job is to do inbound marketing.

With so much hullabaloo around changing consumer behavior (powered by rapid technology adoption) and the advent of smart ways using which they’re becoming quite adept at blocking interruptive marketing messages, it becomes important to understand how has the marketing evolved and the basic differences between traditional (outbound) marketing and inbound marketing.

The Internet is inundated with articles on this subject. However, most of them say the same story in different words. Having gained a lot of knowledge through different MOOCs and blogs from marketing giants like Seth Godin, HubSpot, Brian Solis, I have successfully added another value to my character – the zeal to empower fellow marketers or anyone who is just starting out as a marketer. After
all, inbound is all about helping people online.

I’ve attempted to highlight the key differences between Outbound Marketing and Inbound Marketing in a ready reckoner format.

S.No. Outbound Marketing Inbound Marketing
1 Interruption Marketing Permission-based Marketing
2 Marketer-centric Customer-centric
3 Involves Push Mechanism Involves Pull Mechanism
4 Focus on building Hype Focus on Helping and Empowering prospects/customers
5 Focus on finding customers Focus on getting found
6 One-way communication (Monologue) Two-way communication (Dialogue)
7 Outbound marketers have to “buy, beg or bug their way in” Inbound marketers “earn their way in”
8 Offers little or no value Delivers value
9 More expensive Less expensive
10 Less effective More effective
11 Paid search ads Organic search rankings
12            Examples :            Examples :
(a) Telemarketing Blogs
(b) Direct Emails Ebooks/Whitepapers
( c ) Blast to Paid/Rented Email lists Personalized emails to Opt-in Email lists
(d) Tradeshows SEO
( e) Cold calling Social Media
(f) TV ads / Radio ads Webinars/Podcasts
(g) Print advertising Online Videos

Do you have suggestions to add to this table? Please put them in the comments section here.

Advertisements

One response to “The Differences Between Outbound Marketing and Inbound Marketing: In a Nutshell

  1. Himanshu Tandon

    Really very nice explanation of marketing… nd comparision of Inbound n outbound… I think its time to choose effective one… all knws dat inbound is more effective now a days

    Like

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s